PepsiCo & Netafim Featured on VTV24: Potato Farming with 30% Less Water

A VTV Digital feature highlighted how precision irrigation helps PepsiCo Vietnam’s potato supply chain improve water efficiency and crop consistency—supporting both sustainability and product quality.

Vietnam | January 2025

A segment on VTV Digital (VTV24) featured PepsiCo Vietnam’s potato farming project and the role of precision irrigation in strengthening on-farm performance.

According to the project summary shared alongside the feature, the advanced irrigation system helped achieve a 30% reduction in water use. The project also reported improved productivity and higher yields of premium-quality potatoes used for Lay’s chips.

Digital farming tools were also highlighted as part of the approach. By integrating GrowSphere MAX and GrowSphere ONE, the project enables more structured monitoring and decision-making—supporting sustainability, profitability, and consistent crop quality.

Key highlights:

• Reported outcome: 30% reduction in water use through advanced irrigation systems.
• Improved productivity and premium potato quality for PepsiCo’s processing supply chain.
• Digital support through GrowSphere MAX and GrowSphere ONE integration.
• Demonstrates how precision irrigation can scale through partnerships and value chains.

Tags:

Vietnam, Potato, Partnership, Water efficiency, Digital farming  

Source:

VTV Digital (YouTube) – VTV24 segment